Global Pharmaceutical Company · Product Launch
How AJ Helped Energize a Large Sales Team for a High-Stakes Product Launch
Challenge
Ahead of two blockbuster launches, a global pharma leader needed to quickly energize and align nearly 800 geographically dispersed sales reps—all while fostering a sense of shared purpose and excitement.
Solution
AJ designed and executed a five-day, multi-site experience focused on alignment, confidence building, and momentum.
Highlights included:
• Seamless event execution across five venues with livestream integration to ensure a unified experience
• High-impact keynotes and panels that reinforced shared goals and mission
• Interactive training modules to boost product fluency
• A custom mobile app that gamified event participation, tapping into the competitive nature of the sales team to drive engagement
• Augmented reality posters that brought patient stories to life, reinforcing empathy and the team’s greater ‘why’
Results
Launch Readiness: 97% of attendees felt more prepared for launch
Education: 98% gained insights valuable to their daily work
Launch Excellence: The client achieved launch excellence with two record-setting therapeutics
University of Wisconsin–Madison · Fundraising Campaign
Rallying Alumni for a Record-Breaking Fundraising Campaign
Challenge
To launch the largest comprehensive campaign in university history, UW–Madison needed to energize alumni and key supporters across the country and set the tone for long-term engagement.
Solution
Over the course of a year, August Jackson partnered with the university to produce three regional events—including the “Wisconsin Ideas Tour” roadshow. This culminated in the launch of the All Ways Forward campaign during Homecoming Weekend.
Highlights included:
• Reusable, interactive structures tailored to each region and its stories
• Spotlight moments for students and faculty
• Comprehensive services spanning branding, experience and set design, speechwriting and coaching, live event staging, and roadshow production
Results
250,000 donors engaged
$4.2 billion raised—exceeding the goal by $1 billion
“Absolutely exceeded expectations… by far the most amazing thing they’ve ever attended—UW and otherwise.”
—Sarah Schutt, Associate Vice President, Alumni Relations and Engagement, University of Wisconsin
Global Professional Services Firm · Leadership Experience Design
Reimagining Executive Summits to Drive Connection and Innovation at Scale
Challenge
Our longtime client—a global consulting leader—sought to energize and align senior leadership through transformative executive summits.
First, they aimed to reimagine the routine leadership meeting as something that felt personal and purposeful. Later, they sought to raise the bar again—delivering an unforgettable, tech-forward experience for their most senior leaders and partners in one of the most innovative venues in the world.
Solution
Across multiple engagements, AJ helped the client raise the bar on what leadership events can achieve—merging creative vision with cutting-edge technical execution to deliver standout moments for an audience that’s seen it all.
Highlights included:
Creating Shared Focus at Scale
For one global executive meeting, AJ transformed a vast convention center conference space into an intimate, 360° experience using in-the-round staging and immersive storytelling to ensure every seat and every angle felt intentional and connected.
Elevating the Standard for High-Caliber Executive Events
In 2024, AJ produced a two-day private event for 7,000 of the firm’s executives and partners featuring:
• A world-class attendee experience with seamless technical integration and white-glove execution
• 5+ hours of custom plenary content built for a curved media environment, blending real-time and pre-rendered visuals
• A 64-channel mixed audio experience with haptics-enhanced seating
• A one-of-a-kind private concert experience
Results
Inspired 7,000+ global leaders with high-impact, strategically designed experiences
Delivered one of the most ambitious executive events ever staged in the U.S.
Executive attendees felt energized, inspired, and part of something truly unforgettable
DXC Technology · Global Event Series
From Brand Launch to Global Partnership
Challenge
When HP Enterprise and Computer Sciences Corporation merged to create DXC Technology, the new brand needed a powerful debut—one that would galvanize internal teams, energize partners, and signal to the market that DXC was a major force in the tech space.
Solution
First, AJ designed and produced a five-day leadership conference that brought together 2,800 DXC employees, partners, and executives for a bold, immersive brand launch experience.
The event featured:
• A unified event layout that seamlessly connected general sessions, partner showcases, and product demos—helping attendees understand the full scope of DXC’s new capabilities
• Branded spaces designed to spark strategic conversations between sales teams, partners, and prospects
• Immersive staging and storytelling that amplified the brand’s new identity and created a shared sense of purpose
• A custom mobile app used by 93% of attendees—guiding the experience, encouraging networking, and capturing real-time feedback
Expanding the Partnership Globally
Following the success of the launch, DXC engaged AJ as a strategic agency partner for its global events.
Together, we’ve delivered high-caliber experiences across Singapore, London, Charleston, and beyond—including public conferences and executive forums—all tailored to local markets while maintaining consistency worldwide.
Every detail is crafted to drive business value: from polished general sessions to branded spaces that spark dialogue, support product demos, and elevate customer learning and connection.
Results
2,800+ attendees united for the brand launch; 93% app engagement
Trusted partner for a growing portfolio of global stakeholder events across multiple continents
The Team Behind the work
Our team of creative strategists, producers, and designers partner with clients to craft meaningful, high-impact experiences that leave a lasting impression.
Whether you need full-scale event production or a strategic communications plan to sustain momentum, we help you bring your most important moments to life.
Talk to our team
By uniting world-class creative, design, and event production with strategic communications, we transform our clients’ most important moments into catalysts for lasting momentum and impact.
Are you ready to make the most of yours?
